Category: Marketing

Fragmentation – Cope or Innovate!

Many industries over a period of time get fragmented. In my experience, fragmentation can lead to fierce competition and also a weak bargaining position with customers and suppliers. To cope

To outcompete competition – Focus!

But first, the origin of the term disruptive technology First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first