Fragmentation – Cope or Innovate!
Many industries over a period of time get fragmented. In my experience, fragmentation can lead to fierce competition and also a weak bargaining position with customers and suppliers. To cope …
Deepika Bajaj: Developing Demand Gen, product marketing, customer development and sales growth strategies
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To outcompete competition – Focus!
But first, the origin of the term disruptive technology First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first …
What do women want? And what does that have to do with innovation?
I can still see Mel Gibson trying to get into a pantyhose in the movie, “What women want?”. It was super funny. While we can laugh at him, and as …
Marketing Myopia
As companies try to gain market share, there is unprecedented pressure on marketing departments for driving growth. In the olden days, it required spending more money on advertising to create …
Growth is a numbers game…
Madmen era is gone, the modern marketer is a hybrid engineer and marketer.
e-Commerce and the new image of an e-Attendant
I am drawn to the value creation in the shopping experience at the intersection of AI & Cloud. As a marketer, I imagine a world where we can create unique …
My first Kate Spade – a Tribute #myfirstkatespade
I am writing this post as a tribute to Kate Spade. She created a movement and will always be remembered for her fun, colorful and sparkly styles that brought a …
Brace for the new world. Inspired by Artificial Intelligence.
Artificial Intelligence is here — brace for the new world. While many of us are struggling with tasks like waiting in lines, on customer service calls, still wasting time in filling forms, …
Lost and Found : So what did we lose as marketers and found in marketing?
I am feeling lost and found. Over a decade, as a marketer, I have been lucky to build many marketing solutions, analytics products on one end and build communities and …
Marketing is now a Programming Problem
In most companies, marketing is seen as an overhead. You need someone to organize assets, drive events and send emails. We have come way too far from that… Well, welcome to …
iPhone X launch and how it played with our emotions and I am lovin it…
A lot has been written about the iPhone X launch. So, I am not here to give anymore lessons to learn from the presentation (though it was a stunning example …
Game-changing insights from Jim Connor on go-to-market strategy for startups
Jim Connor is a member of the Sand Hill Angels, CEO of First Focus Learning Systems and Producer/Host of the talk show Game Changers Silicon Valley (www.GameChangers.tv). He serves as …