Introduction: John is an innovative senior marketing executive with proven experience bringing classic consumer marketing disciplines to industries going through high growth or disruption: healthcare, (Medicare, employer coverage, marketplace exchanges, …
Introduction: Dilip Saraf is a world-renowned career and life coach, who shows you how to pursue a joyful life AND follow your Path through career coaching and reinvention. Having worked …
Introduction: Drew Neisser is the founder and CEO of Renegade, the NYC-based strategic marketing boutique for B2B innovators. Drew has helped dozens of CMOs unleash their inner renegade and told …
COVID-19 has brought marketing back to basics. And I say this in a good way. More and more companies are back to building a story of their brand which is …
What is normal is called the new normal these days. Many companies are conserving cash. Marketing budgets are shrinking. No in-person trade shows. Maybe remote work would have been normal …
It is an adventure for sure. Finding a job in good times is a game of wits, in a pandemic it is wits and nerves combined. And then those magnified …
In today’s world, it’s possible to find amazing stuff everywhere. Being in high-tech, I find technology is so advanced that even amazing tech products and services are facing fierce competition. …
Many industries over a period of time get fragmented. In my experience, fragmentation can lead to fierce competition and also a weak bargaining position with customers and suppliers. To cope …
But first, the origin of the term disruptive technology First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first …
I can still see Mel Gibson trying to get into a pantyhose in the movie, “What women want?”. It was super funny. While we can laugh at him, and as …
As companies try to gain market share, there is unprecedented pressure on marketing departments for driving growth. In the olden days, it required spending more money on advertising to create …
Madmen era is gone, the modern marketer is a hybrid engineer and marketer.
