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Introduction: Drew Neisser is the founder and CEO of Renegade, the NYC-based strategic marketing boutique for B2B innovators. Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 400 marketers via his AdAge column,
COVID-19 has brought marketing back to basics. And I say this in a good way. More and more companies are back to building a story of their brand which is customer-centric and empathetic. And there is more emphasis on doing the
What is normal is called the new normal these days. Many companies are conserving cash. Marketing budgets are shrinking. No in-person trade shows. Maybe remote work would have been normal in ten-twenty years. COVID-19 accelerated the future. So, how is
It is an adventure for sure. Finding a job in good times is a game of wits, in a pandemic, it is wits and nerves combined. And then those magnified bouts of self-doubt, which are not grounded in reality yet
In today’s world, it’s possible to find amazing stuff everywhere. Being in high-tech, I find technology is so advanced that even amazing tech products and services are facing fierce competition. Hyper-competition is a cool industry buzz word given the advent
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