COVID-19 has brought marketing back to basics. And I say this in a good way.  More and more companies are back to building a story of their brand which is customer-centric and empathetic. And there is more emphasis on doing the

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It is an adventure for sure. Finding a job in good times is a game of wits, in a pandemic, it is wits and nerves combined. And then those magnified bouts of self-doubt, which are not grounded in reality yet

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In today’s world, it’s possible to find amazing stuff everywhere. Being in high-tech, I find technology is so advanced that even amazing tech products and services are facing fierce competition. Hyper-competition is a cool industry buzz word given the advent

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Many industries over a period of time get fragmented. In my experience, fragmentation can lead to fierce competition and also a weak bargaining position with customers and suppliers. To cope with low profitability, strategic positioning is of crucial significance. Facebook

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