Deepika Bajaj

Fragmentation – Cope or Innovate!

Many industries over a period of time get fragmented. In my experience, fragmentation can lead to fierce competition and also a weak bargaining position with customers and suppliers. To cope

To outcompete competition – Focus!

But first, the origin of the term disruptive technology First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first

Marketing Myopia

As companies try to gain market share, there is unprecedented pressure on marketing departments for driving growth. In the olden days, it required spending more money on advertising to create