Demand Generation | Account-Based Marketing | Sales Pipeline Acceleration
About Deepika Bajaj
Deepika has expertise in creating and nurturing a pipeline for B2B sales via demand generation, account-based marketing, and digital tactics. Track record in designing and running integrated marketing campaigns creating and executing campaigns, optimizing lead flow and follow-up, partnering closely with inside sales/SDR to increase conversion rates at each stage of the funnel & ultimately drive incremental pipeline and revenue.
She is a leader who can put together a highly effective marketing engine working in concert with sales, product, and marketing teams.
She has the unique ability to optimize digital marketing spend, evaluate the channels and content to drive ROI focused acquisition campaigns.
She has a proven track record in leveraging ABM to develop highly targeted vertical campaigns. And has successfully created sales plays including intro presentations and custom demos to drive the sales process.
Head of Marketing
Responsible for strategy and execution of all Corporate Marketing and Demand Gen for a B2B SaaS cloud solution. Grew marketing contribution to revenue by 50% leading, to a successful acquisition.
Head of Product Marketing
Responsible for integrating a $120M technology platform. Successfully retained 90% of customers, despite competing platforms, with $10M in new revenues launching AI/ ML services in the publishing space.
VP of Publisher Relations and Growth
Executed on building a brand from ground-up. RedLink captured the #1 product and customer success category by Y-2 and increased revenue 25%, 50X growth in customers, and >90% YoY retention rate.
Chief Marketing Officer
Responsible for building a brand and lead all areas of marketing and demand generation for app based food delivery service. Successfully exited the innovative technology platform to a VC portfolio.
Highlights
Key Skills