Books by Deepika

  • Pink and Grow Rich

    Are you looking to unleash your leadership potential? Have you been giving yourself perfectly valid reasons for why you cannot… more…

  • #DIVERSITYtweet Book01

    Embracing the Growing Diversity in Our World. #DIVERSITYtweet Book01 is a must read for people who interact with diverse cultures,… more…

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Blog Articles

Fragmentation – Cope or Innovate!

Many industries over a period of time get fragmented. In my experience, fragmentation can lead to fierce competition and also a weak bargaining position with customers and suppliers. To cope

To outcompete competition – Focus!

But first, the origin of the term disruptive technology First, disruptive products are simpler and cheaper; they generally promise lower margins, not greater profits. Second, disruptive technologies typically are first

Marketing Myopia

As companies try to gain market share, there is unprecedented pressure on marketing departments for driving growth. In the olden days, it required spending more money on advertising to create